Generic brands
   
  For example, Wal-mart's SAM’s Club brands became know for quality and low price and are now available in parent Wal-Mart stores.

Sam's American Choice colas, for example, are manufactured by the Canadian Cott Corporation and "branded" by Wal-Mart.

Cott Corp competes against established brands Coke and Pepsi by manufacturing generic cola on contract for different organizations.

Companies like Wal-Mart and Virgin then retail the finished product as their own private brand.